AI Personalization Systems
1:1 marketing at scale
Build AI systems that deliver personalized brand experiences at scale.
Elena Marchetti
Professor of Creative Design & Visual Intelligence
MFA (RISD), BS (UC Berkeley Design), Ex-Figma Head of Design Systems
or 4,900 credits
Plan: starter
What You'll Learn
Build personalization systems
Implement recommendation engines
Course Curriculum
5 chapters · 265+ minWhy personalization matters
Core Concept Fundamentals
Building essential knowledge of fundamental principles and methodologies in this domain.
- Understand core principles and theories
- Apply foundational frameworks correctly
- Build knowledge progressively
- Connect concepts to practical applications
Practical Application Essentials
Translating theoretical knowledge into actionable strategies.
- Connect theory to practice
- Identify application opportunities
- Execute implementations effectively
- Measure application outcomes
Lecture · Chapter 1 of 5
Personalization Fundamentals
Personalization Fundamentals
This lesson is Personalization Fundamentals. Why personalization matters
Optional: render an on-demand high-definition instructor video
On-demand render \u00b7 photoreal instructor \u00b7 synchronized narration \u00b7 charged at per-use Credits when enabled.
Course Project
Personalization Architecture
Design a personalization system.
Prerequisites
- Marketing basics
Topics Covered
Your Instructor
Elena Marchetti
Professor
Former Figma Head of Design Systems who built scalable visual frameworks for 500+ enterprise brands. Developed the Neural Design System — AI-powered visual identity that adapts across every touchpoint while maintaining brand integrity.
10
Courses
14K
Students
4.8
Rating
Academy at a Glance
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