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IntermediateCertificate IncludedMint NFT

B2B Brand Strategy

Enterprise branding fundamentals

Build strong B2B brands that influence purchasing decisions and build long-term relationships.

4.5(43 reviews)

4h 20m

256 enrolled

5 chapters

Victoria Sterling

Distinguished Professor of AI Brand Strategy

PhD (MIT), MBA (Harvard Business School), Ex-Google VP of Global Brand

$49USD

or 4,900 credits

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Plan: starter

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5 chapters · 260+ lessons

AI-powered digital lecturer

Certificate of completionMint Certificate NFT

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What You'll Learn

Apply B2B branding principles

Build thought leadership

Course Curriculum

5 chapters · 260+ min

Key differences and strategies

Core Concept Fundamentals

Building essential knowledge of fundamental principles and methodologies in this domain.

Understand core principles and theories
Apply foundational frameworks correctly
Build knowledge progressively
Connect concepts to practical applications

FundamentalsCore PrinciplesTheoryFoundation

Practical Application Essentials

Translating theoretical knowledge into actionable strategies.

Connect theory to practice
Identify application opportunities
Execute implementations effectively
Measure application outcomes

Practical ApplicationImplementationExecutionOutcomes

Lecture · Chapter 1 of 5

B2B vs B2C Branding

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B2B vs B2C Branding

This lesson is B2B vs B2C Branding. Key differences and strategies

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