Viral & Organic Growth
Engineer organic spread
Build products and marketing that drive organic viral growth.

Daniel Okafor
Professor of Business Strategy & AI Consulting
MBA (Harvard Business School), MS (Stanford Engineering), Ex-Bain Managing Partner
or 4,900 credits
Plan: starter
What You'll Learn
Design viral loops
Build network effects
Course Curriculum
5 chapters · 260+ minHow growth spreads
Core Concept Fundamentals
Building essential knowledge of fundamental principles and methodologies in this domain.
- Understand core principles and theories
- Apply foundational frameworks correctly
- Build knowledge progressively
- Connect concepts to practical applications
Practical Application Essentials
Translating theoretical knowledge into actionable strategies.
- Connect theory to practice
- Identify application opportunities
- Execute implementations effectively
- Measure application outcomes
Lecture · Chapter 1 of 5
Viral Mechanics
Viral Mechanics
This lesson is Viral Mechanics. How growth spreads
Optional: render an on-demand high-definition instructor video
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Course Project
Viral Growth Strategy
Develop a viral growth plan.
Prerequisites
- Growth basics
Topics Covered
Your Instructor

Daniel Okafor
Professor
Former Bain Managing Partner with 18 years leading digital transformation engagements. Architect of the Zero-Human Protocol — where AI digital humans drive the entire consulting lifecycle from diagnosis to delivery with zero human intervention.
11
Courses
16K
Students
4.8
Rating
Academy at a Glance
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