Motion Graphics and Animation
Dynamic brand storytelling
Learn to create compelling motion graphics and animations for brand storytelling. Master animation principles, AI-assisted motion design, and dynamic brand expression. Create animations that bring brand identities to life.
Olivia Hartford
Senior Professor of Brand Storytelling & Narrative
MFA (Yale School of Drama), MBA (Stanford GSB), Ex-Apple Creative Director
or 4,900 credits
Plan: professional
What You'll Learn
Master motion design principles
Create brand animation guidelines
Use AI for motion design
Produce dynamic brand content
Course Curriculum
5 chapters · 270+ minCore principles of motion and animation
The What The Positioning The Portfolio Introduction GEO The API AI AI-First Content Modern Social Email Paid Introduction Sentiment CLV Attribution Monitoring AI Design Identity Motion Core Concept Fundamentals
Building essential knowledge of fundamental principles and methodologies in the ai-native brand paradigm.
- Understand core principles and theories
- Apply foundational frameworks correctly
- Build knowledge progressively
- Connect concepts to practical applications
Practical Application Essentials
Translating theoretical knowledge into actionable brand strategies.
- Connect theory to practice
- Identify application opportunities
- Execute implementations effectively
- Measure application outcomes
Lecture · Chapter 1 of 5
Motion Design Fundamentals
Motion Design Fundamentals
This lesson is Motion Design Fundamentals. Core principles of motion and animation
Optional: render an on-demand high-definition instructor video
On-demand render \u00b7 photoreal instructor \u00b7 synchronized narration \u00b7 charged at per-use Credits when enabled.
Course Project
Brand Motion System
Create a motion graphics system for a brand
Prerequisites
- Basic design knowledge
Topics Covered
Your Instructor
Olivia Hartford
Senior Professor
Former Apple Creative Director who built narrative systems for 200+ global campaigns. Pioneered Neural Brand Narrative — AI-driven storytelling that maintains brand voice consistency while generating authentic emotional resonance.
11
Courses
17K
Students
4.9
Rating
Academy at a Glance
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