Typography for Brands
Type as brand expression
Master typography as a brand tool for voice, personality, and recognition.
Olivia Hartford
Senior Professor of Brand Storytelling & Narrative
MFA (Yale School of Drama), MBA (Stanford GSB), Ex-Apple Creative Director
or 4,900 credits
Plan: starter
What You'll Learn
Master typography
Build type systems
Course Curriculum
5 chapters · 240+ minType basics
Core Concept Fundamentals
Building essential knowledge of fundamental principles and methodologies in this domain.
- Understand core principles and theories
- Apply foundational frameworks correctly
- Build knowledge progressively
- Connect concepts to practical applications
Practical Application Essentials
Translating theoretical knowledge into actionable strategies.
- Connect theory to practice
- Identify application opportunities
- Execute implementations effectively
- Measure application outcomes
Lecture · Chapter 1 of 5
Typography Fundamentals
Typography Fundamentals
This lesson is Typography Fundamentals. Type basics
Optional: render an on-demand high-definition instructor video
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Course Project
Brand Typography Guide
Create a typography system.
Prerequisites
- Design basics
Topics Covered
Your Instructor
Olivia Hartford
Senior Professor
Former Apple Creative Director who built narrative systems for 200+ global campaigns. Pioneered Neural Brand Narrative — AI-driven storytelling that maintains brand voice consistency while generating authentic emotional resonance.
11
Courses
17K
Students
4.9
Rating
Academy at a Glance
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