Brand Analytics Fundamentals
Data-driven brand decisions
Learn to measure, analyze, and optimize brand performance using data. Master the RICE+ methodology for brand analytics and build actionable brand dashboards. This course covers essential brand metrics, measurement frameworks, and visualization techniques.
Robert Thornton
Distinguished Professor of Data Analytics & Intelligence
PhD (Stanford Statistics), MS (MIT CSAIL), Ex-Amazon/Netflix Head of Data Science
or 1,900 credits
Plan: starter
What You'll Learn
Understand brand analytics fundamentals
Master the RICE+ framework
Build brand dashboards
Make data-driven brand decisions
Course Curriculum
5 chapters · 255+ minWhy brand data matters and how it drives business decisions
The What The Positioning The Portfolio Introduction GEO The API AI AI-First Content Modern Social Email Paid Introduction Core Concept Fundamentals
Building essential knowledge of fundamental principles and methodologies in the ai-native brand paradigm.
- Understand core principles and theories
- Apply foundational frameworks correctly
- Build knowledge progressively
- Connect concepts to practical applications
Practical Application Essentials
Translating theoretical knowledge into actionable brand strategies.
- Connect theory to practice
- Identify application opportunities
- Execute implementations effectively
- Measure application outcomes
Lecture · Chapter 1 of 5
Introduction to Brand Analytics
Introduction to Brand Analytics
This lesson is Introduction to Brand Analytics. Why brand data matters and how it drives business decisions
Optional: render an on-demand high-definition instructor video
On-demand render \u00b7 photoreal instructor \u00b7 synchronized narration \u00b7 charged at per-use Credits when enabled.
Course Project
Brand Analytics Dashboard
Create a comprehensive brand analytics dashboard
Prerequisites
- No prior experience required — fundamentals are covered in Chapter 1
Topics Covered
Your Instructor
Robert Thornton
Distinguished
Former Netflix Head of Data Science who built recommendation systems serving 200M+ users. Creator of the RICE+ analytics framework — the definitive methodology for quantifying brand health through AI-driven metrics.
13
Courses
20K
Students
4.9
Rating
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