AI and Emerging Tech Strategy
Brand assets in the digital age
Develop comprehensive strategies for digital brand assets. Learn to manage, protect, and leverage digital assets including NFTs, tokens, and AI-generated content. Master the governance frameworks needed for emerging technology assets.
Natalie Bergstrom
Professor of AI Consulting & AIVS Intelligence
MBA (Columbia), MS (CMU Machine Learning), Ex-Deloitte AI Practice Lead
or 4,900 credits
Plan: professional
What You'll Learn
Develop digital asset strategies
Implement NFT and token strategies
Manage AI-generated content
Build governance frameworks
Course Curriculum
5 chapters · 270+ minUnderstanding the landscape of digital brand assets
The What The Positioning The Portfolio Introduction GEO The API AI AI-First Content Modern Social Email Paid Introduction Sentiment CLV Attribution Monitoring AI Design Identity Motion UX Brand Brand Startup Revenue Acquisition International Product-Led Partnership Digital Core Concept Fundamentals
Building essential knowledge of fundamental principles and methodologies in the ai-native brand paradigm.
- Understand core principles and theories
- Apply foundational frameworks correctly
- Build knowledge progressively
- Connect concepts to practical applications
Practical Application Essentials
Translating theoretical knowledge into actionable brand strategies.
- Connect theory to practice
- Identify application opportunities
- Execute implementations effectively
- Measure application outcomes
Lecture · Chapter 1 of 5
Digital Brand Assets Overview
Digital Brand Assets Overview
This lesson is Digital Brand Assets Overview. Understanding the landscape of digital brand assets
Optional: render an on-demand high-definition instructor video
On-demand render \u00b7 photoreal instructor \u00b7 synchronized narration \u00b7 charged at per-use Credits when enabled.
Course Project
Digital Asset Strategy Plan
Create a comprehensive digital asset strategy
Prerequisites
- Basic blockchain knowledge
Topics Covered
Your Instructor
Natalie Bergstrom
Professor
Former Deloitte AI Practice Lead who implemented AI solutions for 100+ Fortune 500 companies. Creator of the AIVS framework — the definitive methodology for quantifying AI impact and maximizing ROI through structured consulting.
10
Courses
15K
Students
4.8
Rating
Academy at a Glance
Earn a Certificate
Complete this course and earn a blockchain-verified credential.
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