Blockchain for Marketers
Practical blockchain for marketing professionals
A practical guide to blockchain technology for marketers. Understand the technology behind cryptocurrencies, smart contracts, and decentralized applications without needing deep technical knowledge, and apply it to marketing strategies.

Natalie Bergstrom
Professor of AI Consulting & AIVS Intelligence
MBA (Columbia), MS (CMU Machine Learning), Ex-Deloitte AI Practice Lead
or 1,900 credits
Plan: starter
What You'll Learn
Understand blockchain basics
Apply Web3 to marketing
Identify use cases
Course Curriculum
5 chapters · 250+ minUnderstanding blockchain technology simply
Core Concept Fundamentals
Building essential knowledge of fundamental principles and methodologies in this domain.
- Understand core principles and theories
- Apply foundational frameworks correctly
- Build knowledge progressively
- Connect concepts to practical applications
Practical Application Essentials
Translating theoretical knowledge into actionable strategies.
- Connect theory to practice
- Identify application opportunities
- Execute implementations effectively
- Measure application outcomes
Lecture · Chapter 1 of 5
Blockchain Basics
Blockchain Basics
This lesson is Blockchain Basics. Understanding blockchain technology simply
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Course Project
Blockchain Marketing Plan
Create a blockchain marketing integration plan.
Prerequisites
- Basic understanding of the topic
Topics Covered
Your Instructor

Natalie Bergstrom
Professor
Former Deloitte AI Practice Lead who implemented AI solutions for 100+ Fortune 500 companies. Creator of the AIVS framework — the definitive methodology for quantifying AI impact and maximizing ROI through structured consulting.
10
Courses
15K
Students
4.8
Rating
Academy at a Glance
Earn a Certificate
Complete this course and earn a blockchain-verified credential.
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