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Phygital Brand Strategy

Bridge physical and digital brand experiences

Master the emerging field of phygital (physical + digital) brand experiences. Learn to create seamless omnichannel experiences that blend physical products with digital ownership, NFTs, and augmented reality.

4.6(68 reviews)
4h 50m
350 enrolled
5 chapters
Natalie Bergstrom

Natalie Bergstrom

Professor of AI Consulting & AIVS Intelligence

MBA (Columbia), MS (CMU Machine Learning), Ex-Deloitte AI Practice Lead

$79USD

or 7,900 credits

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Plan: starter

Lifetime access
5 chapters · 290+ lessons
AI-powered digital lecturer
Certificate of completionMint Certificate NFT
Hands-on project

What You'll Learn

Design phygital experiences

Implement AR campaigns

Build smart products

Course Curriculum

5 chapters · 290+ min

Designing blended physical-digital experiences

Core Concept Fundamentals

Building essential knowledge of fundamental principles and methodologies in this domain.

  • Understand core principles and theories
  • Apply foundational frameworks correctly
  • Build knowledge progressively
  • Connect concepts to practical applications
FundamentalsCore PrinciplesTheoryFoundation
Practical Application Essentials

Translating theoretical knowledge into actionable strategies.

  • Connect theory to practice
  • Identify application opportunities
  • Execute implementations effectively
  • Measure application outcomes
Practical ApplicationImplementationExecutionOutcomes

Lecture · Chapter 1 of 5

Phygital Experience Design

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Phygital Experience Design

This lesson is Phygital Experience Design. Designing blended physical-digital experiences

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Course Project

Phygital Brand Campaign

Design a complete phygital brand campaign.

Prerequisites

  • Brand strategy experience

Topics Covered

#Phygital#AR#Digital Twin#Omnichannel

Your Instructor

Natalie Bergstrom

Natalie Bergstrom

Professor

Former Deloitte AI Practice Lead who implemented AI solutions for 100+ Fortune 500 companies. Creator of the AIVS framework — the definitive methodology for quantifying AI impact and maximizing ROI through structured consulting.

10

Courses

15K

Students

4.8

Rating

Academy at a Glance

Total Courses113
Total Enrollments24,381
Avg. Rating4.6 ★
Categories8

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