Digital PR & Communications
AI-enhanced media relations
Build AI-powered PR and communications strategies for digital-first brands.
Alexander Weisse
Endowed Chair of Digital Marketing Intelligence
PhD (Wharton), MBA (INSEAD), Ex-McKinsey Senior Partner
or 4,900 credits
Plan: starter
What You'll Learn
Monitor with AI
Develop stories
Course Curriculum
5 chapters · 255+ minModern PR landscape
Core Concept Fundamentals
Building essential knowledge of fundamental principles and methodologies in this domain.
- Understand core principles and theories
- Apply foundational frameworks correctly
- Build knowledge progressively
- Connect concepts to practical applications
Practical Application Essentials
Translating theoretical knowledge into actionable strategies.
- Connect theory to practice
- Identify application opportunities
- Execute implementations effectively
- Measure application outcomes
Lecture · Chapter 1 of 5
Digital PR Fundamentals
Digital PR Fundamentals
This lesson is Digital PR Fundamentals. Modern PR landscape
Optional: render an on-demand high-definition instructor video
On-demand render \u00b7 photoreal instructor \u00b7 synchronized narration \u00b7 charged at per-use Credits when enabled.
Course Project
Digital PR Strategy
Create a complete PR strategy.
Prerequisites
- Communications basics
Topics Covered
Your Instructor
Alexander Weisse
Endowed Chair
Former McKinsey Senior Partner with 25 years advising Global 500 brands. Creator of the BrandGEO methodology — making brands visible and authoritative to AI search engines worldwide.
12
Courses
19K
Students
4.9
Rating
Academy at a Glance
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