Strategic Brand Planning
Annual brand strategy
Create comprehensive annual brand plans aligned with business objectives. Master strategic planning fundamentals, situation analysis, strategy development, and budget allocation. Build plans that drive results.
Sarah Fitzgerald
Senior Professor of Community Building & Engagement
MBA (Wharton), Ex-Twitter/X Head of Creator Community, Ex-Slack VP Community
or 7,900 credits
Plan: professional
What You'll Learn
Create annual brand plans
Allocate resources strategically
Conduct situation analysis
Execute brand strategies
Course Curriculum
5 chapters · 270+ minThe annual brand planning process
The What The Positioning The Portfolio Introduction GEO The API AI AI-First Content Modern Social Email Paid Introduction Sentiment CLV Attribution Monitoring AI Design Identity Motion UX Brand Brand Startup Revenue Acquisition International Product-Led Partnership Digital Web3 Metaverse Content Technology Voice Blockchain AI Personal Team Strategic Core Concept Fundamentals
Building essential knowledge of fundamental principles and methodologies in the ai-native brand paradigm.
- Understand core principles and theories
- Apply foundational frameworks correctly
- Build knowledge progressively
- Connect concepts to practical applications
Practical Application Essentials
Translating theoretical knowledge into actionable brand strategies.
- Connect theory to practice
- Identify application opportunities
- Execute implementations effectively
- Measure application outcomes
Lecture · Chapter 1 of 5
Strategic Planning Fundamentals
Strategic Planning Fundamentals
This lesson is Strategic Planning Fundamentals. The annual brand planning process
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Course Project
Annual Brand Plan
Develop a comprehensive annual brand plan
Prerequisites
- Strategy basics
Topics Covered
Your Instructor
Sarah Fitzgerald
Senior Professor
Former Twitter/X Head of Creator Community who scaled communities to 50M+ active members. Built the Community Intelligence Network — AI-powered engagement systems that drive organic growth, retention, and value creation.
9
Courses
13K
Students
4.8
Rating
Academy at a Glance
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