Stakeholder Management
Navigate complex relationships
Manage internal and external stakeholders for brand success. Learn stakeholder fundamentals, communication strategy, conflict resolution, and alignment techniques. Build relationships that support brand objectives.
Sarah Fitzgerald
Senior Professor of Community Building & Engagement
MBA (Wharton), Ex-Twitter/X Head of Creator Community, Ex-Slack VP Community
or 4,900 credits
Plan: professional
What You'll Learn
Identify and analyze stakeholders
Manage stakeholder communication
Resolve conflicts effectively
Build alignment around brand vision
Course Curriculum
5 chapters · 250+ minIdentifying and analyzing stakeholders
The What The Positioning The Portfolio Introduction GEO The API AI AI-First Content Modern Social Email Paid Introduction Sentiment CLV Attribution Monitoring AI Design Identity Motion UX Brand Brand Startup Revenue Acquisition International Product-Led Partnership Digital Web3 Metaverse Content Technology Voice Blockchain AI Personal Team Strategic Stakeholder Core Concept Fundamentals
Building essential knowledge of fundamental principles and methodologies in the ai-native brand paradigm.
- Understand core principles and theories
- Apply foundational frameworks correctly
- Build knowledge progressively
- Connect concepts to practical applications
Practical Application Essentials
Translating theoretical knowledge into actionable brand strategies.
- Connect theory to practice
- Identify application opportunities
- Execute implementations effectively
- Measure application outcomes
Lecture · Chapter 1 of 5
Stakeholder Fundamentals
Stakeholder Fundamentals
This lesson is Stakeholder Fundamentals. Identifying and analyzing stakeholders
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Course Project
Stakeholder Strategy
Create a stakeholder management strategy
Prerequisites
- Business basics
Topics Covered
Your Instructor
Sarah Fitzgerald
Senior Professor
Former Twitter/X Head of Creator Community who scaled communities to 50M+ active members. Built the Community Intelligence Network — AI-powered engagement systems that drive organic growth, retention, and value creation.
9
Courses
13K
Students
4.8
Rating
Academy at a Glance
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