Customer Acquisition Mastery
Scale acquisition profitably
Build efficient customer acquisition systems that scale with AI optimization. Learn acquisition fundamentals, channel strategy, AI-powered optimization, and unit economics. Create sustainable growth engines.
Daniel Okafor
Professor of Business Strategy & AI Consulting
MBA (Harvard Business School), MS (Stanford Engineering), Ex-Bain Managing Partner
or 4,900 credits
Plan: professional
What You'll Learn
Build acquisition systems
Optimize with AI tools
Master unit economics
Scale acquisition profitably
Course Curriculum
5 chapters · 275+ minCore strategies for attracting and converting customers
The What The Positioning The Portfolio Introduction GEO The API AI AI-First Content Modern Social Email Paid Introduction Sentiment CLV Attribution Monitoring AI Design Identity Motion UX Brand Brand Startup Revenue Acquisition Core Concept Fundamentals
Building essential knowledge of fundamental principles and methodologies in the ai-native brand paradigm.
- Understand core principles and theories
- Apply foundational frameworks correctly
- Build knowledge progressively
- Connect concepts to practical applications
Practical Application Essentials
Translating theoretical knowledge into actionable brand strategies.
- Connect theory to practice
- Identify application opportunities
- Execute implementations effectively
- Measure application outcomes
Lecture · Chapter 1 of 5
Acquisition Fundamentals
Acquisition Fundamentals
This lesson is Acquisition Fundamentals. Core strategies for attracting and converting customers
Optional: render an on-demand high-definition instructor video
On-demand render \u00b7 photoreal instructor \u00b7 synchronized narration \u00b7 charged at per-use Credits when enabled.
Course Project
Acquisition Strategy
Develop an acquisition strategy for a brand
Prerequisites
- Marketing basics
Topics Covered
Your Instructor
Daniel Okafor
Professor
Former Bain Managing Partner with 18 years leading digital transformation engagements. Architect of the Zero-Human Protocol — where AI digital humans drive the entire consulting lifecycle from diagnosis to delivery with zero human intervention.
11
Courses
16K
Students
4.8
Rating
Academy at a Glance
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