Digital Marketing Strategy
AI-powered growth frameworks
Develop comprehensive digital marketing strategies powered by AI. Master performance marketing, content strategy, and growth hacking with the Self-Evolving AI methodology. Learn to integrate paid, organic, and social channels into cohesive strategies that deliver measurable results.
Alexander Weisse
Endowed Chair of Digital Marketing Intelligence
PhD (Wharton), MBA (INSEAD), Ex-McKinsey Senior Partner
or 4,900 credits
Plan: professional
What You'll Learn
Develop AI-powered digital strategies
Master cross-channel marketing integration
Build growth frameworks with AI
Optimize marketing performance continuously
Course Curriculum
5 chapters · 315+ minUnderstanding the modern digital ecosystem and consumer behavior patterns
Analytical Framework Mastery
Developing skills in systematic analysis and data-driven interpretation.
- Apply analytical frameworks systematically
- Interpret data accurately
- Draw actionable conclusions
- Present findings effectively
AI-Powered Analysis Techniques
Leveraging AI tools for enhanced analytical capabilities and insights.
- Select appropriate AI analysis tools
- Configure analysis parameters correctly
- Validate AI-generated insights
- Integrate AI analysis into workflows
Lecture · Chapter 1 of 5
Digital Landscape Analysis
Digital Landscape Analysis
This lesson is Digital Landscape Analysis. Understanding the modern digital ecosystem and consumer behavior patterns
Optional: render an on-demand high-definition instructor video
On-demand render \u00b7 photoreal instructor \u00b7 synchronized narration \u00b7 charged at per-use Credits when enabled.
Course Project
Digital Marketing Strategy Plan
Create a comprehensive AI-powered digital marketing strategy
Prerequisites
- Basic marketing knowledge
Topics Covered
Your Instructor
Alexander Weisse
Endowed Chair
Former McKinsey Senior Partner with 25 years advising Global 500 brands. Creator of the BrandGEO methodology — making brands visible and authoritative to AI search engines worldwide.
12
Courses
19K
Students
4.9
Rating
Academy at a Glance
Earn a Certificate
Complete this course and earn a blockchain-verified credential.
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