Voice and Conversational AI
Brand voice in the AI era
Master voice and conversational AI for brand interactions. Learn to build branded voice experiences, chatbots, and voice assistants. Create consistent brand voice across conversational interfaces.
Natalie Bergstrom
Professor of AI Consulting & AIVS Intelligence
MBA (Columbia), MS (CMU Machine Learning), Ex-Deloitte AI Practice Lead
or 4,900 credits
Plan: professional
What You'll Learn
Build conversational AI systems
Design brand voice for AI
Create chatbot strategies
Analyze conversational data
Course Curriculum
5 chapters · 260+ minUnderstanding voice and conversational AI
The What The Positioning The Portfolio Introduction GEO The API AI AI-First Content Modern Social Email Paid Introduction Sentiment CLV Attribution Monitoring AI Design Identity Motion UX Brand Brand Startup Revenue Acquisition International Product-Led Partnership Digital Web3 Metaverse Content Technology Voice Core Concept Fundamentals
Building essential knowledge of fundamental principles and methodologies in the ai-native brand paradigm.
- Understand core principles and theories
- Apply foundational frameworks correctly
- Build knowledge progressively
- Connect concepts to practical applications
Practical Application Essentials
Translating theoretical knowledge into actionable brand strategies.
- Connect theory to practice
- Identify application opportunities
- Execute implementations effectively
- Measure application outcomes
Lecture · Chapter 1 of 5
Voice AI Fundamentals
Voice AI Fundamentals
This lesson is Voice AI Fundamentals. Understanding voice and conversational AI
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Course Project
Voice AI Strategy
Create a voice AI strategy for a brand
Prerequisites
- Basic AI knowledge
Topics Covered
Your Instructor
Natalie Bergstrom
Professor
Former Deloitte AI Practice Lead who implemented AI solutions for 100+ Fortune 500 companies. Creator of the AIVS framework — the definitive methodology for quantifying AI impact and maximizing ROI through structured consulting.
10
Courses
15K
Students
4.8
Rating
Academy at a Glance
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