SEO and GEO Mastery
Search optimization for AI era
Master both traditional SEO and Generative Engine Optimization (GEO). Learn to rank in both traditional search engines and AI-powered discovery platforms. This comprehensive course covers technical SEO, semantic optimization, and the emerging field of AI search visibility.
Alexander Weisse
Endowed Chair of Digital Marketing Intelligence
PhD (Wharton), MBA (INSEAD), Ex-McKinsey Senior Partner
or 7,900 credits
Plan: professional
What You'll Learn
Master modern SEO techniques
Implement GEO strategies for AI search
Build AIEO optimization frameworks
Integrate traditional and AI search strategies
Course Curriculum
5 chapters · 325+ minTechnical SEO strategies for 2026 and beyond
The What The Positioning The Portfolio Introduction GEO The API AI AI-First Content Modern Core Concept Fundamentals
Building essential knowledge of fundamental principles and methodologies in the ai-native brand paradigm.
- Understand core principles and theories
- Apply foundational frameworks correctly
- Build knowledge progressively
- Connect concepts to practical applications
Practical Application Essentials
Translating theoretical knowledge into actionable brand strategies.
- Connect theory to practice
- Identify application opportunities
- Execute implementations effectively
- Measure application outcomes
Lecture · Chapter 1 of 5
Modern SEO Fundamentals
Modern SEO Fundamentals
This lesson is Modern SEO Fundamentals. Technical SEO strategies for 2026 and beyond
Optional: render an on-demand high-definition instructor video
On-demand render \u00b7 photoreal instructor \u00b7 synchronized narration \u00b7 charged at per-use Credits when enabled.
Course Project
SEO/GEO Audit Report
Conduct a comprehensive SEO and GEO audit for a website
Prerequisites
- Basic SEO knowledge
Topics Covered
Your Instructor
Alexander Weisse
Endowed Chair
Former McKinsey Senior Partner with 25 years advising Global 500 brands. Creator of the BrandGEO methodology — making brands visible and authoritative to AI search engines worldwide.
12
Courses
19K
Students
4.9
Rating
Academy at a Glance
Earn a Certificate
Complete this course and earn a blockchain-verified credential.
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