Social Media Strategy
Build engaged brand communities
Build comprehensive social media strategies that drive engagement and brand growth. Learn platform strategy, content calendars, community management, and analytics. Master the art of building loyal brand communities across social platforms using AI tools.
Alexander Weisse
Endowed Chair of Digital Marketing Intelligence
PhD (Wharton), MBA (INSEAD), Ex-McKinsey Senior Partner
or 1,900 credits
Plan: starter
What You'll Learn
Build social media strategies for brand growth
Create effective content calendars
Manage engaged brand communities
Measure social media performance
Course Curriculum
5 chapters · 240+ minPlatform overview and choosing the right channels for your brand
The What The Positioning The Portfolio Introduction GEO The API AI AI-First Content Modern Social Core Concept Fundamentals
Building essential knowledge of fundamental principles and methodologies in the ai-native brand paradigm.
- Understand core principles and theories
- Apply foundational frameworks correctly
- Build knowledge progressively
- Connect concepts to practical applications
Practical Application Essentials
Translating theoretical knowledge into actionable brand strategies.
- Connect theory to practice
- Identify application opportunities
- Execute implementations effectively
- Measure application outcomes
Lecture · Chapter 1 of 5
Social Media Fundamentals
Social Media Fundamentals
This lesson is Social Media Fundamentals. Platform overview and choosing the right channels for your brand
Optional: render an on-demand high-definition instructor video
On-demand render \u00b7 photoreal instructor \u00b7 synchronized narration \u00b7 charged at per-use Credits when enabled.
Course Project
Social Media Strategy
Develop a complete social media strategy for a brand
Prerequisites
- No prior experience required — fundamentals are covered in Chapter 1
Topics Covered
Your Instructor
Alexander Weisse
Endowed Chair
Former McKinsey Senior Partner with 25 years advising Global 500 brands. Creator of the BrandGEO methodology — making brands visible and authoritative to AI search engines worldwide.
12
Courses
19K
Students
4.9
Rating
Academy at a Glance
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