Email Marketing Automation
Personalized campaigns at scale
Master email marketing automation for personalized campaigns that convert. Learn list segmentation, drip campaigns, behavioral triggers, and AI-powered personalization. Build automated email systems that nurture leads and drive customer engagement.
Alexander Weisse
Endowed Chair of Digital Marketing Intelligence
PhD (Wharton), MBA (INSEAD), Ex-McKinsey Senior Partner
or 4,900 credits
Plan: professional
What You'll Learn
Build email marketing automation systems
Create effective drip campaigns
Implement behavioral triggers
Personalize emails with AI
Course Curriculum
5 chapters · 265+ minBuilding a solid email marketing foundation
The What The Positioning The Portfolio Introduction GEO The API AI AI-First Content Modern Social Email Core Concept Fundamentals
Building essential knowledge of fundamental principles and methodologies in the ai-native brand paradigm.
- Understand core principles and theories
- Apply foundational frameworks correctly
- Build knowledge progressively
- Connect concepts to practical applications
Practical Application Essentials
Translating theoretical knowledge into actionable brand strategies.
- Connect theory to practice
- Identify application opportunities
- Execute implementations effectively
- Measure application outcomes
Lecture · Chapter 1 of 5
Email Marketing Fundamentals
Email Marketing Fundamentals
This lesson is Email Marketing Fundamentals. Building a solid email marketing foundation
Optional: render an on-demand high-definition instructor video
On-demand render \u00b7 photoreal instructor \u00b7 synchronized narration \u00b7 charged at per-use Credits when enabled.
Course Project
Email Automation Campaign
Design an automated email marketing campaign
Prerequisites
- Basic marketing knowledge
Topics Covered
Your Instructor
Alexander Weisse
Endowed Chair
Former McKinsey Senior Partner with 25 years advising Global 500 brands. Creator of the BrandGEO methodology — making brands visible and authoritative to AI search engines worldwide.
12
Courses
19K
Students
4.9
Rating
Academy at a Glance
Earn a Certificate
Complete this course and earn a blockchain-verified credential.
View Certifications →Related Courses
Digital Marketing Strategy
Develop comprehensive digital marketing strategies powered by AI. Master performance marketing, content strategy, and growth hacking with the Self-Evolving AI methodology. Learn to integrate paid, organic, and social channels into cohesive strategies that deliver measurable results.
Brand Analytics Fundamentals
Learn to measure, analyze, and optimize brand performance using data. Master the RICE+ methodology for brand analytics and build actionable brand dashboards. This course covers essential brand metrics, measurement frameworks, and visualization techniques.
Startup Brand Building
Learn to build powerful brands for startups and new ventures with limited resources. Master lean brand development and AI tools for rapid brand creation and testing. This course teaches efficient methodologies for startup brand building.