Paid Advertising Mastery
Scale paid campaigns with AI
Master paid advertising across major platforms using AI-powered optimization. Learn campaign structure, audience targeting, creative optimization, and budget management. Build scalable paid marketing systems that deliver consistent ROI.
Alexander Weisse
Endowed Chair of Digital Marketing Intelligence
PhD (Wharton), MBA (INSEAD), Ex-McKinsey Senior Partner
or 4,900 credits
Plan: professional
What You'll Learn
Build scalable paid advertising campaigns
Master audience targeting strategies
Optimize ad creative through testing
Use AI for bid optimization
Course Curriculum
5 chapters · 275+ minUnderstanding the paid advertising landscape
The What The Positioning The Portfolio Introduction GEO The API AI AI-First Content Modern Social Email Paid Core Concept Fundamentals
Building essential knowledge of fundamental principles and methodologies in the ai-native brand paradigm.
- Understand core principles and theories
- Apply foundational frameworks correctly
- Build knowledge progressively
- Connect concepts to practical applications
Practical Application Essentials
Translating theoretical knowledge into actionable brand strategies.
- Connect theory to practice
- Identify application opportunities
- Execute implementations effectively
- Measure application outcomes
Lecture · Chapter 1 of 5
Paid Advertising Fundamentals
Paid Advertising Fundamentals
This lesson is Paid Advertising Fundamentals. Understanding the paid advertising landscape
Optional: render an on-demand high-definition instructor video
On-demand render \u00b7 photoreal instructor \u00b7 synchronized narration \u00b7 charged at per-use Credits when enabled.
Course Project
Paid Advertising Campaign
Create and optimize a paid advertising campaign
Prerequisites
- Basic marketing knowledge
Topics Covered
Your Instructor
Alexander Weisse
Endowed Chair
Former McKinsey Senior Partner with 25 years advising Global 500 brands. Creator of the BrandGEO methodology — making brands visible and authoritative to AI search engines worldwide.
12
Courses
19K
Students
4.9
Rating
Academy at a Glance
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